I Love TikTok, I’m a Big Fan: Snapchat CEO
Snapchat CEO Evan Spiegel thinks popular Chinese social media platform TikTok could compete against the likes of Facebook-owned photosharing platform Instagram, which also happens to be one of the primary rivals of Snapchat.
Spiegel was reportedly asked his opinion on TikTok at the Digital Life Blueprint (DLD) Conference that took place in Germany before this week. He went on to explain how traditional social media is focused on status.
"I should say I dearest TikTok, I'one thousand a big fan. Social media in its original construct is really almost status, representing who y'all are, showing people that y'all're absurd, getting likes and comments, those sorts of things," said Spiegel.
He then added that TikTok creators view the app as a platform to show off talent rather than social status. "People who have spent a couple hours learning a new dance or think about a funny new artistic mode to tell a story, and they're actually making media to entertain other people," he said.
This item user behavior could assistance TikTok dethrone Instagram, co-ordinate to Spiegel. Here is how he replied when he was specifically asked if TikTok could surpass Instagram: "I think it's certainly possible because this talent-based content is oft more than interesting than status-based content."
In example yous're unaware, TikTok was downloaded more than Instagram throughout 2019, according to popular app analytics company App Annie. In terms of userbase, both the apps are close enough. It remains to be seen if TikTok could significantly surpass the popularity and userbase of Instagram this yr.
In the meantime, Instagram is testing a video-music remix feature called "Reels", which is an obvious rip-off of TikTok. The company recently introduced Tiktok-like effects to Boomerang videos. Well, adding unique features of other apps is not something new for Instagram as the company has copied several features from Snapchat in the past.
So, do you lot concord with Snapchat CEO Evan Spiegel's views? Let u.s.a. know in the comments.
Source: https://beebom.com/i-love-tiktok-snapchat-ceo/
Posted by: murphykneliking.blogspot.com
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